New Cashbook Identity

SAI introduce new logo to emphasize their product and what they do for companies across the globe. The new logo will grow greater brand awareness of Cashbook and emphasize SAI’s new products, which will be on general release from Q4 2006.

For the last 14 years SAI in Limerick, Ireland have sold cash application, bank reconciliation and electronic banking software solutions for a global marketplace.

The solutions have always been sold under the umbrella name “Cashbook”. This name has now been branded with SAI’s familiar “globe” logo indicating the global nature of SAI’s solutions. In addition SAI have added the tagline “Cash Management Made Easy” to our logo. Marian Shanahan, SAI’s Finance Director commented “Cash Management Made Easy has always been our USP since 1996. It sums up what we do – we make cash management easier. This new logo will re-emphasize to customers that we are staying focused on our niche area of expertise being Cash Management and re-committing to simplifying companies financial processes”

Richard Birchall, SAI’s Business Development Manager commented “We needed a logo that emphasized our product and what we do for companies. The new logo will grow greater brand awareness of Cashbook and draw attention to some exciting new product developments that will catapult our growth in 2007. The work came about as a reaction to some marketing evaluations we completed in Q3. In the next month people will see some more changes to our website that we believe will have a dramatic impact on our company’s profile.”

The launch of the Cashbook brandname was completed in consultation with Digino Marketing Solutions, a company who specializes in online business marketing. Email addresses will also be changing in November to further emphasize the cashbook brand name.