Why Buy Cashbook Automation?

In the case of competing with manual processes, homegrown solutions and spreadsheets this is a straightforward question. Automation simply saves a lot of time and thus money and gives greater accuracy and accountability when completing repetitive tasks such as cash application, bank reconciliation or collecting debts. However, it is a more difficult proposition when competing against some large and sophisticated competitors.

When selecting financial automation software, especially for mission-critical functions like cash application, bank reconciliation, accounts payable, and collections, the decision should go beyond brand size and marketing. It must focus on delivery, price, innovation, consistency, and service. That is where Cashbook stands apart from larger competitors like High Radius and Blackline and the multitude of smaller competitors in Europe and the US.

Unlike larger, often fragmented providers, Cashbook delivers personalized service and true partnership. Our implementation teams work directly with your finance staff—not through layers of third-party consultants or offshore support desks. You will have direct access to senior technical and functional experts throughout the lifecycle of your project, ensuring rapid response times, deep domain understanding, and accountability. The feel of Cashbook is that of a family, which seems to be a deep-rooted Irish trait. We are at pains to continue this as we grow and make new clients and staff feel we do care about them and their concerns.

Clients consistently highlight our agility and responsiveness—we don’t disappear after go-live. Our customer satisfaction and retention rates around 95% speak volumes about our service ethos. There is nothing like word of mouth and the flowing references we receive from customers is something we are always happy to share. We have several cases where we have displaced a larger incumbent and one of the primary reasons was service and connection.

While some vendors piece together their offering through acquisitions or bolt-on modules with inconsistent design and user experience, Cashbook provides a cohesive, purpose-built suite of modules that utilise AI and share the same architecture, interface, and logic. The product received a complete rewrite in 2020 to 2023 to iron out twenty years of fixes and provide world class UI. So when you log onto Cash Application you get the same logic and feel as Bank Reconciliation or the other modules.

This consistency leads to lower training costs, faster deployment, and better long-term user adoption—a critical point where larger, more fragmented systems struggle.

Many companies equate smaller with instability or unreliability nothing could be further from the truth, while Cashbook may be smaller than some competitors it has demonstrated stability having been around longer in this market, the company has always had no debt. The company and its CEO started the journey in 1996 and has consistently grown and evolved, the result is the deepest domain knowledge in the industry. We have most likely seen the client’s problem or issue, this deep understanding provides an edge it is hard to buy.    

Cashbook continues to evolve with the market but does so in a way that protects clients from the “upgrade fatigue” common in larger platforms. Our development roadmap is transparent and customer-informed, delivering new functionality regularly across all modules—without forcing disruptive overhauls. Our current focus includes improving our character recognition in email.

The Cashbook strategy has been organic growth and reinvesting returns into technical innovation, this together with a very stable team (nearly no staff turnover) has resulted in a product quality and breadth that far exceeds to company size. Our competitors led by PE firms meanwhile have been busy buying bolt-ons and spending vast sums on sales and marketing teams while neglecting the important things such as product and customer.

Unlike larger vendors who often prioritize headline AI features over core reliability, Cashbook blends practical automation with intelligent augmentation—ensuring real business results, not hype.

Cashbook has staff located in US and Ireland to provide an accessible interface to clients. and is truly international in its outlook with 70% US and 30% European and a few Asian customers. The complexity of different tax systems, exchange rates, and payment remittance patterns is managed by Cashbook with ease. Cashbook has a proven record of serving complex, international companies with lean finance teams—providing enterprise-grade power with mid-market practicality.

We helped Franklin Sports automate their bank-lockbox process using advanced OCR technology and customized cash application workflows. A task that once took over seven hours now completes in under an hour, with 89% of entries auto-matched and 80% of deductions automated – giving their finance team back valuable time and control. Read the full success story here to see how the project came together.

Cashbook clients enjoy faster implementation times, less need for external consultants, and lower ongoing support costs. This leads to a lower total cost of ownership over five years—alongside higher ROI through automation and working capital improvement. Cashbook pricing is competitive, and we aim to provide value for money we understand minimising costs and overhead is critical to staying competitive and apply this principal for both ourselves and our customers.

Choosing Cashbook is choosing a committed partner, not just a software provider. You gain a cohesive and proven platform, exceptional service levels, and the agility and innovation necessary for a modern finance operation. While High Radius and Blackline may be larger, Cashbook delivers better value, superior service, and purpose-built functionality that drives measurable results.

Let us show you what a focused, dependable, and customer-first approach to cash automation really looks like. Contact us to learn more.